My good friend Molly, recently turned me on to a local business in East Atlanta, called Urban Cannibals. She suggested I become a fan on Facebook because she thought this small business was a great example of social media marketing done right. I became a fan a few weeks ago and I have to agree with Molly…these small business owners are a great case study!
First the name is both clever and clear: Urban Cannibals Bodega + Bites. As a start-up or new business what more could you ask for. It is both convenience store (bodega) and cafe (bites). So right from the start you get a sense of what this place is all about. Seems really simple, but so many businesses and brands over-think and over-complicate.
Second, they are 100% authentic, which comes through in everything they do for the business from stocking the shelves to communicating with their customers. The two owners, Doria & Calavino, who I met this morning stock the place with things they would buy…a mix of organic rare finds, like local milk and farm fresh eggs and classic staple brands they grew up with like Crest toothpaste. Their menu changes daily, which keeps folks coming back, plus they have themed weekly offerings, like Sundae Sundays, Brunch Bites on the weekends and Friday Pizza Fixins’. Their authenticity comes through in the way they communicate to their fans…which is all via social media on twitter and via Facebook wall posts. They remind fans to place orders for homemade dinners when they only have a few left for the day, or to pre-order fresh baked bread.
Third, they leverage partnerships. Last month, they partnered with Scoutmob, which gave them exposure to more folks outside of East Atlanta, where they’re based. This coming Thursday, April 22nd, they have teamed up with Lady Rogue Business Network to host a meet-up event. Which again, will provide more exposure for them…and provide them a chance to WOW the crowd with their great food, service and products.
portabella burger w/ pimento italia (mozzarella, basil & roasted tomatoes)
Which brings me the last point…they have a great product and provide great service.
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